Lovable makes the first version real. The launch still needs a business loop.
Most AI-built apps stall because the founder stops at “the product is live.” A launch is not one announcement. It is a sequence: pick the audience, draft the assets, approve the external actions, publish, read the results, and decide the next move.
The practical launch path
- Pull the app URL, routes, pricing, screenshots, and README facts.
- Draft the launch story from what actually shipped.
- Stage LinkedIn, X, Product Hunt, email, and landing hero variants.
- Refuse publish/send until the human approves in a
reviewUrl. - Measure the launch after 24 hours and preserve the result for the next agent call.
ChiefLab is built for that loop. It is not a generic copywriter. It is the after-build GTM execution layer for agents.
npx -y @chieflab/cli launch-here --intent "launch this"After that, your coding agent has repo-level instructions: when the user asks to launch, call chieflab_get_users_after_build and do not publish without approval.